Will Rolling Stone’s Controversial Magazine Cover Hurt Sales?

It’s pretty clear that Rolling Stone magazine’s latest cover with Boston Marathon bombing suspect Dzhokhar Tsarnaev has set off a media frenzy. However, the magazine’s Managing Editor Will Dana won’t say if it has impacted sales. Whether readers wanted to buy the magazine or not, it’s likely they didn’t have access as some retailers refused to sell the latest issue.

“It is absolutely impossible to predict what newsstands sales are going to be,” Rolling Stone Managing Editor Will Dana told NPR. “… It’s something you have to be mindful of, but at the same time, put out of your mind on a case-by-case basis. …We really go with our gut on these things, usually.”

Rolling Stone did not immediately respond to a CNN request for information.

The magazine’s circulation is 95% subscription, with 1.4 million copies. About 75,000 copies from the remaining five percent come from individual sales.


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